Heart & Vascular Research Institute
Graphic Design & Marketing Support
For the past five years, Big Squid has been responsible for producing key marketing and promotional materials for the Heart & Vascular Research Institute, including annual reports, pop-up banners, expertise documents, and presentations for international conferences. These materials play a vital role in communicating the Institute’s achievements and expertise, helping to attract funding for pioneering medical research.
Based in Perth, Western Australia, the Institute conducts research that has a positive impact on the health of millions of people worldwide. Big Squid’s work ensures the Institute’s work is presented clearly, professionally, and effectively to global audiences.
Atherid Therapeutics
Graphic Design Services - Logo Design
Big Squid worked with Atherid Therapeutics, a pioneering company developing treatments for atherosclerosis, the leading cause of death worldwide. Atherosclerosis is the build up of cholesterol and other lipids in artery walls, which can lead to stroke, heart attack, amputation, kidney failure, and bowel loss. This groundbreaking work required a branding solution that reflected both the science and the company’s innovative approach.
The design brief included a red palette to represent arteries and the concept of transition, symbolising the cleaning of arteries as plaque is metabolised. With many existing logos using red blood vessels, it was essential to create a modern, innovative solution that would help the company stand out.
Big Squid developed a combination mark logo: the graphic representing a point-of-view from inside an artery, with swirling lines moving from dark to light to suggest transition and cleansing, and the irregular linked shapes evoking movement, change, and blood flow. A thoughtful combination of color, shape, and wordplay successfully link the elements and capture the science, purpose, and identity of the company.
Sir Charles Gairdener Osborne Park Hospital Care Group
Graphic Design Services
Big Squid was commissioned to design a pop-up banner for the SCGOPHCG Department of Research for use at events and conferences. The banner features stunning macro medical photography and the department’s brand colours set against a clean white background, highlighting key areas of their services and important research work. The design balances visual impact with clarity.
Edinburgh Festival Fringe Society
Graphic Design Services
For many years, Tracy has been part of a tiny design team of just two people responsible for typesetting and artworking the iconic Edinburgh Festival Fringe programme. This unique programme spans almost 400 pages and lists over 3,800 shows, coming together through the careful planning and close coordination of marketing, show registration, and design teams.
The process involves managing complex layouts, integrating creative content, and ensuring clarity and readability across hundreds of events and venues. Tracy’s attention to detail, design expertise, and production knowledge help ensure the programme is accurate and effectively promotes the thousands of performers and events that make the Fringe the world’s largest and most renowned arts festival.